Premium Tuscan producerCastello Banfihas appointedDante Cecchinito the newly-created role ofUK Brand Ambassador.
Cecchinihas been based at theBanfiestate inMontalcinofor the last seven years in his post as PR Manager and the new appointment sees him relocate to London to oversee thepositioning of the Banfi portfolio in the UK market. Prior to joining the company,Cecchinispent nine years as the Chief Executive of Commercial Services at Promofirenze - a trade promotion-focused department of Florence’s Chamber of Commerce.
Family proprietorCristina Mariani-Maycomments, “Dante has been an integral part of the team at Banfi for a number of years, so when we decided to give greater focus to the UK he was the obvious candidate for the position. Dante is Tuscan born and bred, and knows our history and products inside out, making him the ideal person to work with the trade and introduce the wines of Castello Banfi to UK wine lovers”.
The Banfi wines are distributed by Vinum in the UK.