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News & Events

2000 1 September

Excelsus Makes EU Debut Despite Crippling Traffic Jams

The recent debut of Castello Banfi's Excelsus in the European Union's capital city, Brussels, was a "happening" that almost didn't happen. A traffic jam, unparalleled in European history, came close to preventing it.  The affair, first of its type staged by the award-winning Tuscan wine estate, was booked at Brussel's posh Hotel Astoria near the Royal Palace on Monday, September 18th. Some 40 VIP guests had accepted Banfi's hand-delivered invitation, wrapped around a half bottle of the wine itself. A few days prior to the event, though, the wines to be featured at the tastings, including Excelsus, were on a truck that was stuck in a huge traffic jam organized by Belgian drivers to protest Europe's skyrocketing gasoline prices. Every highway leading into the country as blocked solidly, and the wines would not arrive in time.  Obviously, there was only one thing for export manager Rodrigo Redmont to do: organize an airlift of sorts! An airfreight service was contracted to deliver a pallet of the wines needed for the tasting and dinner, with little time to spare. To insure the arrival of the star wine, though, and protect one of his most prized creations, winemaker Rudi Buratti personally carried the Excelsus in his luggage on the five-hour trip from Montalcino to Brussels, via the Rome airport.  The event went off without a hitch. Guests who assembled in the hotel's sumptuous Louis XVI-style dining room included Italy's Ambassador Gaetano Cortese, several Michelin-rated restaurateurs such as the owner of the 3-star Comme Chez Soi, a group of Belgium's foremost sommeliers, the president of the country's restaurant association, members of the Cornell Hotel Society's European Chapter, and a notable press contingent.  Buratti conducted a complete vertical tasting of the "Super Tuscan" Excelsus, a blend of Cabernet Sauvignon and Merlot, vintages 1993, 1995 and 1997 - it is only made in optimal years. It was a crowd-pleasing performance, judging from the hour-long Q&A session that followed.  Chef Susanna Fumi of Osteria del Vecchio Castello topped off the event with a luncheon best described as a Tuscan culinary tour de force. There were six courses with dishes ranging from Potato Focaccia with rosemary and thinly sliced lard to Breast of Duck with glazed scallions in brown sugar. Premier offerings from the Castello Banfi estate, including Serena Sauvignon Blanc and Brunello di Montalcino Riserva Poggio all'Oro, accompanied each course.  Redmont, highly satisfied with the event's success, says it developed into a blueprint for future Castello Banfi tastings in Europe, without the traffic jams, of course. He also reported that the winery's Belgian distributor, A.F. Mampaey & Co., has requested an increase in its allocation of Excelsus based on orders taken after the introduction.

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
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Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
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Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

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