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News & Events

2003 24 February

Banfi's Sharron McCarthy Honored By Wine Society

Castello Banfi’s Sharron McCarthy has been honored with the American Wine Society’s Award of Merit, given at the organization’s annual conference in November.   Ms. McCarthy, a 25-year Banfi veteran, leads the estate’s wine education team in the U.S., conducting seminars for consumers, trade and students, presenting the major growing regions and detailing wine’s history, production, service and role in a healthy diet.  She guides scholastic tours exploring the wine and food of Italy, and lectures annually to students at leading universities.  Ranked as a Certified Specialist of Wine by the Society of Wine Educators, she is also a director of that organization and has been active with the American Institute of Wine & Food, Sommelier Society of America, New York Women’s Culinary Alliance, Dames d’Escoffier and Donne del Vino, among others.   The Award of Merit is based on “substantial and meritorious achievement in wine activity,” according to AWS Executive Director Angel E. Nardone.  “Consideration is given to an individual’s accomplishments and their impact on increasing or extending the appreciation of wine.  Sharron McCarthy has an impressive tenure as an enthusiastic, knowledgeable and reliable  educator, training professionals and enlightening consumers to the joys and benefits of wine in moderation.”  The first recipient of the AWS Award of Merit, in 1971, was Dr. Konstantin Frank, a pioneering advocate in growing Europe’s Vinifera grape varietals in New York State.  Subsequent honorees have included such luminaries as Maynard Amerine, Andre Tchelistcheff, Robert Mondavi, Louis Martini, Alex & Louisa Hargrave, Warren Winiarski, and Peter Sichel.   Ms. McCarthy thanked the Mariani family, proprietors of Castello Banfi, for recognizing the importance of wine education.  “I have been able to pursue this passion with a fairness and balance thanks to the Mariani’s magnanimous attitude and responsibility.  Banfi is a true role model.”  She also cited the inspiration of her mentor, the late Banfi Vice President Lucio Sorré, past president of the Society of Wine Educators.  Banfi has endowed SWE and AWS scholarships in his name.   Ms. McCarthy’s wine career actually began at Banfi in 1978, when she joined the firm’s consumer affairs department and was appointed its director in 1982.  On leave from 1986 to 1994, she served as a consultant to the Italian Trade Commission in New York as well as to the Enoteca Italiana of Siena, Italy.   Founded in 1967 and headquartered in Rochester, NY, the AWS is a national nonprofit consumer organization devoted to educating people on all aspects of wine.  Its members are wine novices, experts, grape growers, amateur and professional winemakers, chefs, wine appreciators, wine educators, restaurateurs, and anyone else who wants to learn more about the appreciation of wine and gastronomy.

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
When personal information is revealed
It can become necessary to reveal personal data of the client by law or in the course of legal proceedings or other situations in the public interest.
 
How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

Access to personal information
The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact banfi@banfi.it.
 
Collection of personal information
It is possible to navigate the websites of Banfi S.r.l. anonymously. In any case, the browser automatically comunicates the type of computer and operating system used.

Like many other websites, Banfi S.r.l. uses "cookie" technology. The first time a user connects to the site, their cookies identify the browser with a random and unique number. The cookies used do not reveal any information of a personal nature to the user, including first names that could be used to welcome the user on their next visit. The cookies help us understand what part of the website the users visit more frequently, which are the paths used by the clients, and how long they remain connected. The cookies are used to study the traffic patterns of the Banfi S.r.l. websites in order to improve their functionality.