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News & Events

2003 10 January

L'Ardi Dolcetto d'Acqui Hits U.S. Market

The 2002 vintage of L’Ardì Dolcetto d’Acqui DOC, produced by the Vigne Regale winery in Piedmont, Italy will be introduced to the United States market this summer.   The term "L’Ardì" (pronounced "Lar-DEE") in the Piedmontese dialect means "bright and brave" and refers to a fun and adventurous young man. Fresh and fruity, this wine reflects the traditional style of Dolcetto in the region. Dolcetto d’Acqui is easy to drink and often called Italy’s Beaujolais.   Made from 100% Dolcetto grapes, L’Ardì has an intense ruby red hue that gives way to aromas of fresh fruit including cherries and blackberries. Although Dolcetto is a sweet grape and is often eaten at the table, the wine it produces is quite dry with a clean finish. L’Ardì is best enjoyed young, within 1 or 2 years of the vintage, when the fruit is bold and ripe. When served slightly chilled, L’Ardì is perfect for outdoor barbeques and pairs well with such grilled favorites as chicken with herbs, swordfish and marinated shrimp.   Packaged in an elegant, wide-shouldered bottle with a stylish gold and cranberry red label, L’Ardì will be distributed nationally and retail for around $8.99 for a 750ml size bottle.   Vigne Regali was founded in 1979 by John and Harry Mariani, proprietors of Castello Banfi in Montalcino, Tuscany and Banfi Vintners, America’s leading wine importer. The winery dates back to the mid-18th century, under the name Bruzzone, with an impeccable reputation for producing some of the region’s best sparkling and still wines such as Rosa Regale, Principessa Perlante Gavi and Banfi Brut.

PRIVACY POLICY

Banfi S.r.l. places fundamental importance on your personal privacy. Banfi S.r.l. takes all steps to protect the personal information of the users. Optimal service is possible when we can assure that the user is aware of and understands the norms and criteria adopted for our privacy policy. The criteria used by Banfi S.r.l. regarding personal information are as follows:
 
Why personal information is collected?
Banfi S.r.l. gathers and uses personal information of the users to guarantee optimal service and to facilitate access to a broad range of products and services. Furthermore, the personal information is used to keep every user updated on new offerings and other information that Banfi S.r.l. believe may be useful to the user. Furthermore, personal information could be used to contact the user to invite the user to participate in eventual market research that allows us to both evaluate the level of user satisfaction and to develop superior products.
 
How personal information is collected
Information about our users is collected in different ways. For example, information that can be used to contact the user can be requested when that person writes to Banfi S.r.l., telephones to ask about a service, or participates in an online poll. Furthermore, when a person subscribes to the internet service of Banfi S.r.l. or to the mailing list, they provide information that is then collected and filed within a secure database.
 
When personal information is revealed
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How personal information is protected
Banfi S.r.l. protects the security of information sent by people using physical, electronic and managerial methods. Banfi S.r.l. invites its users to take the necessary steps to protect their personal data on the Internet. Banfi S.r.l. suggests that users often change their password, using a combination of letters and numbers, and relying solely on secure browsers.

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The user can, at any time, access information regarding themselves. To review and update personal information that Banfi S.r.l. has gathered, please contact banfi@banfi.it.
 
Collection of personal information
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